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By Otl Aicher

Otl Aicher (1922-1991) was once a good character in sleek layout, he used to be a co-founder of the mythical Hochschule für Gestaltung (HfG), the Ulm institution of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible conversation of our instances. An essential section of Aicher's Read more...


Otl Aicher used to be an excellent character in glossy layout. His paintings is anchored in a "philosophy of creating" encouraged e.g. via Ockham, Kant or Wittgenstein, a philosophy enthusiastic about the Read more...

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For the blind man too, who does not perceive surfaces that are seen with the eye, but probably spaces and situations, it is still valid to say: i see, therefore i think. 41 against the background of glorification of the mind and the things of the mind as opposed to the body this is a bold formulation. it would make thinking a form of physicality. we would no longer be able to divide the world into mind and matter. we are fairly close to the eye of the typhoon, fairly near to the pivotal point from which a false past can be turned upside-down.

Afterword this article was written in 1978. it was published in the same year in circular and the following year in the theologische quartalshefte. it was written under the impression that the concept of thinking is still too summary for our intellectual capability and deserves to be more strongly differentiated. phenomenology introduced an important distinction by distinguishing between understanding and 52 cognition, following the distinction between mind and reason. understanding is the attempt to grasp a thing as a whole, cognition means the collection of perceptual data.

These were friends that you had just been talking to, and now one was half the size of the other. but the explanation was quite simple as soon as you looked at the way the experiment was arranged from the side. the space you were looking into was distorted. one corner of the room was near the peephole and low, the other a long way away and high. in one position a man scarcely had room to stand, in the other he looked lost. both corners, the near one and the far one, were so arranged in terms of height that they seemed the same from the peephole.

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