Norbert Schwarz, Seymour Sudman's Answering Questions: Methodology for Determining Cognitive PDF

By Norbert Schwarz, Seymour Sudman

In Answering Questions the authors current a precis of the most recent study at the concepts and techniques used for uncovering the cognitive and communicative procedures utilized in answering survey questions. these within the fields of social and behavioral technology, survey and advertising study, team of workers and application overview, mental and academic checking out, and numerous different fields will locate this a realistic, resource.

Show description

Read or Download Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research PDF

Similar behavioral sciences books

Download PDF by Erving Goffman: Frame Analysis: An Essay on the Organization of Experience

Erving Goffman will impact the considering and perceptions of generations to return. In body research, the bright theorist writes in regards to the ways that humans ensure their solutions to the questions “What is occurring the following? ” and “Under what situations will we imagine issues are actual? ”

Download PDF by Paul B. Armstrong: How Literature Plays with the Brain: The Neuroscience of

"Literature matters," says Paul B. Armstrong, "for what it finds approximately human event, and the very varied point of view of neuroscience on how the mind works is a part of that tale. " In How Literature performs with the mind, Armstrong examines the parallels among yes positive factors of literary adventure and services of the mind.

The Technique of Psychoanalytic Psychotherapy, Vol. 1: - download pdf or read online

To discover additional information approximately Rowman and Littlefield titles, please stopover at www. rowmanlittlefield. com.

Additional info for Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

Example text

Crackling, frying, clicking, humming, buzzing, other] 3. How often did this problem occur in the last thirty days? Would you say seldom, sometimes, often, or almost always? Most telephone experiences are low involvement events for residential customers and, as these examples suggest, the experiences mentioned in the questionnaire are usually low frequency events as well. Consequently, there was some managerial concern that the GSQ survey might be eliciting inaccurate responses and providing poor quality information for policy decisions.

In this segment the interviewer omits any mention of the other categories in Question 25B-2. Furthermore, in fashioning an answer for the respondent to confirm, the interviewer virtually appropriates from the respondent's cognitive realm certain decisions about relevant and possible answers. Still, the interviewer does produce a "question" for the respondent to "answer" and the respondent does so. The codable answer, then, can be seen as the respondent's. This is much less true in Segment 7, where the interviewer not only eliminates several answer categories but almost entirely appropriates the respondent's work of answering.

These measures are particularly important for surveys of attitudes and opinions, for which there is no "objective" way to measure the extent of response bias. The elicitation of concurrent protocols may create demand effects (for example, Biehal and Chakravarti, 1989). Consequently, it is not possible to assess the way in which a questionnaire will perform under field conditions, where subjects are not highly motivated and may be subject to many distractions. Thus, the elicitation of concurrent protocols is most appropriate for developmental pretests or for studies designed to detect subtle question defects.

Download PDF sample

Rated 4.22 of 5 – based on 10 votes
 

Author: admin